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FOR IMMEDIATE RELEASE
January 7, 2007

VICTORY BREWING ANNOUNCES TASKS FOR ‘COUPLES BEERATHLON’ COMPETITION

TOURNAMENT TO DETERMINE MOST LOYAL AND DARING FANS OF VICTORY

(Downingtown, PA) — The Couples Beerathlon at Victory Love Fest, to be held February 9, 2007, will be comprised of a trio of events. Competitions will test competitors’ skill, might, and loyalty to the full-flavored beers of Victory Brewing Company.

The three tasks to be jointly competed in by the ten couples include the Victory Beer Brains, The Running of the Mugs, and Malt-Sack Madness. Victory Beer Brains will be a game show style beer trivia competition while The Running of the Mugs will be a test of service, spillage, and speed. Malt-Sack Madness will have five competitors, their legs confined to sacks that once contained barley malt, racing against one another for speed and lack of spillage. The combined points from each event placing will determine the overall Couples Victory Champion.

Similar to 2006, winners will take home the Golden Pitcher of Victory, branded Victory attire and six cases of their favorite Victory beer.

Applicants are now being accepted for the competition. In the true spirit of Victory, entrants will be chosen based upon a strict criterion of ability, potential, and of course, brand passion. Individuals who believe they have what it takes should forward their information including name, address, phone number, e-mail address, and why they should be chosen as a contestant to Jake Burns (jakeb@victorybeer.com or Attn: Jake Burns, Victory Brewing Co., 420 Acorn Lane, Downingtown, PA 19335).

For more information on Victory Brewing Company or Victory Love Fest visit us on the web at www.victorybeer.com or contact communications coordinator Jacob Burns at jakeb@victorybeer.com, phone 610-873-0881 x109.

Victory Brewing Company
Victory Brewing is a privately held microbrewery located in Downingtown, Pennsylvania. Begun by two childhood friends on the back of a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania's widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 20 states. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.

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