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FOR IMMEDIATE RELEASE
November 30 , 2006

VICTORY BREWING ANNOUNCES VICTORY LOVE FEST

EVENT TO BE HELD AT THE VICTORY BREWING CO. RESTAURANT IN DOWNINGTOWN, PA

(Downingtown, PA) — Victory Brewing Company will hold its first annual Victory LOVE Fest on Friday, February 9, 2007, from 5PM – midnight. Commemorating two events of the following week, Valentines Day and Victory Brewing’s 11th Anniversary of operations, this free admission event had been developed for the enjoyment of the brewery’s large following of devotees. Victory LOVE Fest is patterned after the very successful “Victory: Ten Years New Party” celebrated in February 2006 in recognition of the company’s tenth anniversary.

“The audience response for our Victory: Ten Years New Party was so overwhelming to us last year we instantly knew we had to continue this positive momentum to reward our fun-loving patrons. Victory LOVE Fest is sure to continue that momentum.” said Bill Covaleski, founder and brewmaster of Victory Brewing Company.

Designed for audience participation, Victory LOVE Fest will feature an emcee leading contestants through a series of comical challenges in classic, game show fashion. Leveraging the popular sensation of the now infamous Victory Beerathlon, where men and women competed separately for the coveted Golden Pitcher and Victory beer, the 2007 version will pit couple versus couple in three knowledge and teamwork based competitions. These competitive challenges are designed to demonstrate the love that contestants feel for great Victory beer. Similar to 2006, the winners will take home a Golden Pitcher, branded Victory attire and six cases of coveted Victory beer for their skill, might, and loyalty to the full-flavored beers of Victory Brewing Company.

For more information on Victory Brewing Company and the Victory LOVE Fest visit us on the web at www.victorybeer.com or contact communications coordinator Jacob Burns at jakeb@victorybeer.com, phone 610-873-0881 x109.

Victory Brewing Company
Victory Brewing is a privately held microbrewery located in Downingtown, Pennsylvania. Begun by two childhood friends on the back of a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania's widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 20 states. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.

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