Victory Beer Blog

Life in a growing American brewery

Terroir of Innovation

Wednesday, February 1, 2012 at 12:03pm

The term Terroir comes from the French word terre, meaning “land.” The brewery here in Downingtown, has become a land of creativity and experimentation as we create the beers you know and love. In fact, you might consider the brewery to be a “Terroir” of Innovation.

Why are we providing you with a vocabulary lesson today? Well, the term has been floating around our offices for a few months now as we crafted a some distinctive batches of beers and planned a rare event: Terroir des Tettnangs. This concept featured variations of our Braumeister Pils recipe, brewed with the Tettnang hop variety, all grown in the German district of Tettnang. The only variable between each of the 5 Braumesiter Pils brewed in this experiment was the specific field in which the hops were grown. Terroir des Tettnangs: the geography of Tettnang.

Brewmaster, Ron Barchet, travels to Germany every year for the hop harvest. There, working with family farmers, he selects the very best whole flower hops for our beers. This year, during his trip to Tettnang, he noticed some variation in the aroma hops from field to field. He wanted to see what impact that slight variation would have on a recipe. So he created an experiment. That experiment came to fruition in the Terroir des Tettnangs.

If you were lucky enough to join us last night for our sold-out event and tasting, you got a chance to discover the differences first-hand and meet the German farmers who grew the flavorful hops. But for those of you who couldn’t make your way here on a random Tuesday night, never fear – our Terroir of Innovation will continue!

We’ve been experimenting with recipes and ingredients for years. In fact, our Braumeister series has been an on-going experiment since 2001, where we source rare hops like French Strissel Spalt, to impact our luscious pilsner recipe. Right now, we have a Braumeister Pils version in the tanks that was brewed with a hop that, until just a few months ago, was considered extinct – Rottenburger

Today, we have five varieties of our Tettnang Braumeister Pils available here in the brewpub. And in the coming months you’ll be able to sample the Rottenburger version. The great news is that this innovative brewing concept is not solely available to our Downingtown neighbors. You can find the latest Braumeister Pils near you using our beerfinder.

As we approach our 16th birthday, creativity in brewing still gets us going. Playing around with hops in the Braumeister Pils series is just one way that we get to experiment and create unique products.

Stay tuned for a similar project involving a double IPA recipe and different hop varieties.

- K.N.

 

Meet Victory: Clay Jenkins

Monday, January 30, 2012 at 1:47pm

Last month, you met our graphic goddess, Paula. As you learned, she is the beauty and brains behind a number of Victory’s elegant designs. Today, we introduce you to Clay Jenkins. He, along with our other brewers, is the muscle and mind behind the flavorful beers you have come to know and enjoy.

Clay brewing with Iron Chef, Jose Garces.

Here’s a little more about the brewer…

Q: How long have you worked for Victory?
A: Almost 2 years.

Q: Describe for us what you really do here at Victory.
A: Basically try to convince machines to do what I want them to do. Most of my time is spent in the brewhouse treating the machines very nicely in order to get everything to run smoothly. It’s like large-scale cooking. Watching a bunch of different pots at once.

Q: What is the coolest thing about your job?
A: Answering people’s questions about beer and talking about beer with some kind of knowledge. A lot of people are really interested in the process and don’t know a lot about it. I think it’s really fun to teach about it and let people know what’s acutally in their glass and what it takes to get it there.

Q: What did you study in school? How did you make your way into the brewing field?
A: I was in college and didn’t know what I wanted to major in but I knew I liked science, so I ended up with a degree in microbiology. I had a microbiology professor who took me under his wing and got me involved with his own projects, some of which involved yeast. Through those studies, I discovered how beer and wine were fermented. I never looked back from there. I knew I wanted to brew and never stopped pursuing that career.

Q: How did you make your way to VBC?
A: After college, I got a job doing lab work for Magic Hat. From there, I went to California for a Master Brewers program. But, I knew I wanted to get back to the east coast. I’m originally from South Jersey. So, I heard of Victory a long time ago. My dad would drink it. My buddies would be drinking it. I knew the name and knew Victory had a good reputation and solid beers. I called Scott Dietrich and said “want to give me a job?”

Q: What is the worst job you’ve ever had?
A: I was a caddy for a long time. That really sucked. There wasn’t much respect going around for people doing all the hard work.

Q: Tell us something about yourself that no one would know just by looking at you.
A:  I’m an Eagle Scout.

Q: When you were a kid, what did you want to be when you grew up?
A: Major league baseball player. Shortstop.

Q: Now that you’re an adult, what do you want to be when you grow up?
A: Probably like a brewpub owner or something along those lines. Something to do with brewing still but maybe something that was “mine.”

Q: Finish this sentence. Beer is . . .
A: Good for what “ales” you. Pun intended.

Q: What’s your favorite candy?
A: Snickers.

Q: What is your all-time favorite movie?
A: The Big Lebowski.

Q: What is your favorite Victory beer and food pairing?
A: Prima Pils and hot wings.

Q: When did you discover craft beer?
A: Right when I could start legally drinking. At that point, I could get what I actually wanted and not just deal with what other people chose for me. I think my first was a Magic Hat #9.

Q: They’re making a movie about your life, and it starts filming tomorrow. Who is cast as you, and who is cast as your love interest?
A: James Franco could do a good job playing me. I think an obviously answer is Mary Louise Parker. She makes me feel all fluttery inside.

Q: What genre would the movie about your life be?
A: Definitely comedy. Because there’s no evidence that life should be taken seriously.

Clay with Anthrax frontman, Scott Ian.

Haiku To You

Tuesday, January 24, 2012 at 5:52pm

We are absolutely floored by the haiku submissions many of you sent to us as part of our Inspired by Victory Winter Haiku Contest. Who knew that so many Victory fans were poets? Now we are really curious, which came first: the poet or the booze?

The purpose of the Inspired by Victory contest series is to find out how our brews stimulate your creative side. Based on what we received, it seems that our creations (and the possibility of a cash prize) transform beer drinkers into poets.

How did we form this hypothesis? Based on the whopping 145 haikus we received. That, and the fact that even Brewmaster Bill Covaleski couldn’t resist playing along.

Enjoy his verses below and then head over to our contest page to comment on your favorite fan submissions.

bitter becomes sweet
a reverie unfolding
I sip my HopDevil

made by bill and ron
this liquid delights me so
head of barley bliss

did I hear my name
adrift in a hoppy sea
Storm King, it is you

with a task to do
aimless I now wonder at
this Golden Monkey

- K.N.

Keep Calm and Drink Victory!

Monday, January 16, 2012 at 1:21pm

If your New Year’s resolution is to stay stress-free, we’re here to help. This T-shirt is our reminder to you to “Keep Calm and Drink Victory!”

Get yours today.

*This is our second-to-last Fab $15 T-Shirt deal as part of our anniversary series. The final anniversary T-shirt will be released on February 15. Stay tuned!

You Ask, We Answer

Monday, December 26, 2011 at 9:29am

And now, it’s time for us to answer some of the great questions that come to us from you, our loyal fans. Keep those questions coming! E-mail brewmaster@victorybeer.com with your Victory questions, and we will answer them here on the blog. Here are the latest questions:

Q: Dark Intrigue was awesome! (I’m not a beer drinker!) Can someone help me out? My vegetarian cousin wants to know if Storm King is made using isinglass. Apparently her iPhone app “Barnivore” says it is not, but the data is from 2006. Cheers! – Bob S.
A:
“Barnivore” is correct! We don’t use isinglass in our brewing process. Our beers are vegan-friendly. Cheers to you and your cousin.

Q: I noticed that two of your beers share names from “A Song of Ice and Fire” in the Game of Thrones book series – Storm King and Mad King. The books started coming out in the ’90s, so I thought maybe the characters were an inspiration or something. Is that just a coincidence? – Jeremy S.
A: It is totally coincidence. Storm King’s label explains that the name was inspired by the power of storms, “Emerging from the deepest shades of darkness, a rolling crescendo of flavors burst forth from this robust stout.” The Mad King’s Weiss is named for Bavaria’s fabled King Ludwig, who was said to be mad. It was named after madness because the brewers approached a traditionally German-styled hefeweizen with a yeast from Belgium and far more hops than normally go in the brew.

Q: Do you have any corn or corn byproducts in your beer? - A. Maize
A: The only Victory beer that has corn added is our Throwback Lager. This is a pre-prohibition style lager that is only available on draft in the spring at our brewpub. All other Victory beers are made with barley or wheat malt. We do add dextrose, which is corn sugar, to some of our beers (Golden Monkey, Hop Wallop, Sunrise Weissbier, Yakima Glory and Storm King).  This sugar shouldn’t impact allergies because its constituents are broken down during fermentation at the brewery, but if you have an allergy we recommend checking with your doctor before drinking the beers we mentioned above.

Q: Why doesn’t Victory bottle Donnybrook Stout?
A: Donnybrook is one of those beers that is much better on draft. It’s so deliciously drinkable because of its nitrogenation, and we do not have the bottling or canning equipment to keep the nitrogen in solution in a can or bottle. So use our beerfinder and find it on draft near you.

Q: A while back I had a beer that flat-out turned my beer world upside down. Until recently, the only tripels I have really enjoyed have been the traditional Belgian tripels, but that was before I accidentally ordered a Tettnanger Tripel at Victory. Is there any plan to make this again? It completely blew me away!
A: Tettnanger Tripel was a beer brewed especially for the Craft Brewers Conference, which happens each spring. CBC beer styles are determined by Braumeister Eric Toft, a friend of Ron and Bill, working with the German Hop Growers Association.  The idea behind the CBC beers is to showcase classic and new varieties of German hops in a broad range of beer styles. We may brew Tettnanger Tripel again, but it is not on the schedule for 2012. Until then, we suggest trying Golden Monkey, which is a tripel brewed entirely with Tettnang hops, so such a beer is always available.  The recipe is different, but the style is the same.

Giving Thanks

Monday, December 19, 2011 at 10:32am

It’s the time of year when many of us take some time away from the hustle and bustle of daily life to step back and really examine all that we have to be thankful for.

We here at Victory are lucky. Not many people get to spend their days in a brewery, surrounded by imported malts and whole flower hops and enthusiastic beer-lovers, with the freshest beer around just a few steps away.

We are lucky enough to be based in Downingtown, a town that embraced us since we were a company with just two guys who liked beer, and who thought they could make a pretty good version themselves.

Most of all, we are lucky that there are people who go out of their way to buy Victory beer from their local retailer, will travel to the brewpub and sometimes spend their Saturday night waiting a little bit longer for a table than they wanted to.

We may never be able to fully put into words how thankful we are for our fans, both near and far, but we do our best throughout the course of the year to support the community that has been so supportive of us.

One of the ways we were able to do that this year was by donating more than $45,000 worth of beer, merchandise and money to charities that benefit the communities surrounding our brewery in Chester County.

We were a major sponsor of our very own Berry Woodrow McLaughlin’s quest to become the Woman of the Year, raising a significant amount of money for the Leukemia and Lymphoma Society in the process.

The water that goes in Victory beer comes from the east branch of the Brandywine Creek. Keeping that water clean is important to us, (and to everyone who drinks Victory beer), so this year we created the first ever Headwaters Grant. The grant will be awarded annually, to watershed protection groups. We awarded the first-ever Headwaters Grant in May to The Guardians of the Brandywine. Since then, they’ve been working hard to encourage residents to take personal responsibility for the creek through their My Creek program.

Over the course of the year we brought our beer to events like Bike Fresh, Bike Local, Maysie’s Farm Fest, Honey Fest, and the SPCA’s BrewBQ and Forget Me Not Gala. Then, we shared the proceeds from these events with these groups.

But the bulk of that money went to non-profit organizations that submitted requests through our online Community Stewardship Form. We were able to donate more to non-profit organizations in Chester County than ever before, and though we weren’t able to donate to every organization that put in a request, we did our best to accommodate as many as possible.

As Victory grows in the coming years, we will continue to grow our charitable giving, expanding beyond just non-profit groups in Chester County to charities everywhere there are Victory fans.

It is just a small way that we can say thanks and support the community that has supported us.

Meet Victory: Paula Anderson

Thursday, December 15, 2011 at 4:06pm

Meet Paula Anderson, the Graphic Designer here at Victory Brewing Company.

Q: How long have you worked for Victory?
A: I have been here for a year and a month.

Q: Describe for us what you really do here at Victory.
A: I work on everything from keychains to labels to T-shirts to boxes to posters, just about anything you can think of.

Q: So you are the one who creates all of those awesome T-shirts in the retail shop and online?
A: A lot of them, I would say it’s close to half now.

Q: What would you say is your favorite T-shirt design that you have created?
A: I think that my favorite one is probably the fourth of July shirt, since that was a product of all three ladies in the marketing department. I like that kind of collaboration work.

Q: What non-T-shirt design are you most proud of?
A: Headwaters is an obvious choice. I designed the concept of the overall graphic design of the beer, and worked with Bill to refine it. I earned myself the title the “Queen of Curlicues.” I also worked on the Root Beer label, and I love the Root Beer case carton. I think that looks so cool.

Q: What is the coolest thing about your job?
A: The variety of projects, but in particular learning all the different methods of printing, that’s been fascinating to learn. I think my trip to Weber (the folks who print our case boxes) was the best. I got to go through their factory floor and watch the entire process, from making our cardboard to when they print and cut it. It was like being part of a Discovery Channel show. I think the coolest thing is seeing your artwork produced like that, it adds a whole other dimension to the job.

Q: What is the worst job you’ve ever had?
A: I would say working in the dining commons in college.

Q: Tell us something about yourself that no one would know just by looking at you.
A: Even before I started at Victory I was interested in baking with beer, and for the past couple of years I’ve been baking beer cupcakes. One of my first (and favorite) ones was a Guinness cupcake. I think the next one I tried was a Saison du Buff. My favorite Victory cupcake is a cupcake made with Scarlet Fire. (Recipe is below.)

Q: When you were a kid, what did you want to be when you grew up?
A: For the longest time I wanted to be an animator for Disney. I think I went through the marine biology phase like every other girl, wanted to be a dolphin trainer, and then I got into computers and did repair for several years.

Q: Now that you’re an adult, what do you want to be when you grow up?
A: A kid. I wanna live like a kid and hopefully when I have a family of my own I’ll be able to share that desire and do fun stuff with them.

Q: Finish this sentence. Beer is . . .
A: A meal in a glass.

Q: What’s your favorite candy?
A: Do Oreos count?

Q: What is your all-time favorite movie?
A: “Star Wars: A New Hope.” That would be Episode Four, so it’s the first Star Wars movie.

Q: And now, a seasonal question. What is your favorite Christmas song?
A: The non-traditional one would be Trans Siberian Orchestra’s “Wizards of Winter.” I like Christmas music you can rock out to. It was probably coincidence, but “Hark the Herald Angels Sing” always used to be playing when we were decorating the Christmas tree, so that would be my classical one.

Q: What is your favorite Victory beer and food pairing?
A: The one that was the best for me was before I worked here, there was a Scarlet Fire that I had with, I think it was acorn squash soup. That pairing made me just notice things in that soup which I never would have picked up unless I tried it with the Scarlet Fire.

Q: They’re making a movie about your life, and it starts filming tomorrow. Who is cast as you, and who is cast as your love interest?
A: Jennifer Aniston as me, because she is quirky, beautiful and I love her sense of humor. And my love interest would be Jamie Bamber. A lot of people don’t know him but he was one of the main characters in “Battlestar Galactica” and he is gorgeous.

Q: What genre would the movie about your life be?
A: Sitcom, because my husband and I are full of banter.

 

Paula’s Scarlet Fire Cupcakes

This recipe is an adaptation of the Guinness and Whiskey cupcakes from sassydish.com

Ingredients

Cupcakes
1 cup Victory Scarlet Fire or Smokin’ Oats
2 sticks unsalted butter
2 ¼ cups all purpose flour
2 cups sugar
1 ½ tsp. baking soda
¾ tsp. salt
2 large eggs
2/3 cup sour cream

Frosting
Basic buttercream frosting (homemade or store bought)
4 Tbsp. real maple syrup
Powdered sugar
½ lb. thin-sliced bacon

Directions

Cook the bacon until well done and crispy. Cool completely. Crumble and set one half-cup aside for the frosting. The remaining bacon will go in the cupcakes.

Preheat oven to 350 degrees.

Bring 1 cup beer and 2 sticks butter to a simmer in a large saucepan over medium heat. Cool slightly.

Whisk flour, sugar, baking soda and salt in a large bowl. Set aside.

Using an electric mixer, beat eggs and sour cream in a large bowl until well-blended. Add the slightly cooled beer mixture, and beat just until combined. Gradually add the flour mixture, until just combined. Fold in the bacon crumbles. Divide the batter among lined cupcake pans, filling them 2/3 of the way.

Bake for about 17 minutes, until a cake tester comes out clean. (If your oven bakes unevenly, you’ll want to rotate them midway through the cooking process.)

For the frosting, start with a basic buttercream, either homemade or store bought. Mix in 4 Tbsp. of maple syrup. If the frosting starts to become too thin, add powdered sugar, a teaspoon at a time, until it thickens. (Note: If you can find maple sugar or maple candy, crush that and add to the frosting instead of the syrup. It’s easier than using syrup, though can be difficult to find.)

Once the cupcakes have cooled, frost and garnish with the reserved bacon crumbles. If you’re feeling really fancy, drizzle maple syrup or sprinkle maple sugar on top.

Updated: Long Movember

Tuesday, November 29, 2011 at 3:39pm

It’s been a long Movember and there’s reason to believe
Maybe this year we’ll raise more money than the last
We can’t remember the last time your face wasn’t skeevin’
Oh your moustache has grown so fast…
*Sung to the tune of Long December by the Counting Crows*

Staffers at Victory Brewing Company put their vanity aside this month and grew moustaches in order to “change the face of men’s health.” And on Monday the 28th a number of other Movember celebrators joined us for our Moustache Monday fundraising event and shared their impressive facial hair and heartfelt stories about their reasons for getting behind the cause.

From Movember.com:
During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in the US and around the world. With their Mo’s, these men raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.

Keep reading to see the faces that are changing men’s health awareness this year…

Senior Brewer, Adam Bartles celebrates Movember in honor of his grandfather.
Support Adam’s ‘stache at: http://mobro.co/aebartles

Victory Vice President Steve German rocks some scruff for Movember.
He’s putting his facial hair-growing gumption behind Adam’s campaign.
http://mobro.co/aebartles

Victory Brewpub staffer Joe Pryor has a little fun with his growing facial hair on week #2

Victory Brewpub staffer Sean LeBlanc’s got a fu-manchu forming.
Contribute to Sean’s Movember effort at: http://us.movember.com/mospace/474959

More Victory employees got in on the moustache-growing fun in week two. Take a look at the newcomers to the Movember movement:

Alex put some effort into his hair growth to easily be dubbed
“Creepies ‘Stache” around VBC.

Chris has a little something sprouting.

Rob’s keeping his head and his face warm this Movember.

Brewer Brent is rocking the furry lip.

Brewer Sam is in on the ‘stache action too.

Check out Scott’s Fu-Manchu.

Even the ladies of Victory got in on the action for Moustache Monday:

Moustache Monday judges

Lovely VBC Hostesses

Dark Wednesday Recap

Monday, November 28, 2011 at 4:21pm

We’d like to thank everyone who came out to Victory to celebrate Dark Wednesday with us. The line of Dark Intrigue enthusiasts started to form at 6:30 a.m. One of our earliest liner-uppers left Richmond, Virginia at 3:00 a.m. to secure his place. One beer-loving duo stayed up all night, drove from near New York City and arrived in Downingtown at 4:30 a.m. They slept in their car until another early-riser woke them up at 6:30 a.m. and ended up second and third in line. Still others traveled from North Carolina, Oklahoma and Colorado.

Photo Credit: @JeffTincher

We had a great time talking with all of our beer-loving travelers and with the more than 400 avid beer fans who celebrated the release of Dark Intrigue with us. Despite a few scattered showers, hundreds of people joined in the Dark Wednesday festivities. Thanks to our friends at One Village, we were able to keep them warm with free coffee. And our own Victory Brewpub provided some tasty treats to enjoy as we all waited for sales to begin. The doors opened promptly at 11:30 a.m., and by 2:30 p.m. all the cases of Dark Intrigue were all gone.


Photo Credit: Downingtown Dish

If you weren’t able to make it here to get your Dark Intrigue and partake in the fun of Dark Wednesday, check out what Downingtown Dish and IDrinkGoodBeer.com had to say about the event.

The brewery allotment of Dark Intrigue sold out in just three hours, but more cases are leaving the brewery on trucks today, headed to 18 states across the country. If you’re looking to give the bourbon barrel-aged Storm King Stout a taste, contact your local wholesaler or use our beerfinder. DISCLAIMER: Beerfinder only reports on where the beer has been delivered in the past 60 days. If you see Dark Intrigue listed at your local retailer, call them to ensure they haven’t sold out yet.

And to those of you who came out and waited for Dark Intrigue, thank you again for helping us to make such a successful, fun event. Cheers!