Victory Beer Blog

Life in a growing American brewery

Trick Out Your Treats

Friday, October 28, 2011 at 3:18pm

When I was growing up we always had one neighbor who pulled a wagon with him as he took his children trick-or-treating. As a youngin’ I was too preoccupied with my quest for candy to pay much attention to what was he was lugging. I just assumed he might need to tote some candy when the haul got too heavy. Now, as an adult, I recognize his brilliance. The Radio Flyer was his very own Brew Pub on Wheels.

As the kids were amassing goodies, the adults were enjoying a few treats of their own. Genius!

Today I’m expanding on my old neighbor’s ingenuity by offering suggestions to turn your kids’ treats into adult indulgences. Trick out your treats with these beer pairing suggestions.

Festbier + Peanut Butter Cup

Back in 1990, the good folks at Hershey told us “there’s no wrong way to eat a Reese’s.” We agree with that sentiment entirely! Here’s our suggestion for one right way to eat one: pair it with Festbier. The malt used in our Festbier has a sweetness and roastiness that gives it a peanut character which pairs perfectly with the delectable treat from Reese’s.

Storm King Stout + Tootsie Roll

I remember scoffing at Tootsie Rolls on Halloween as a kid. The little midgees were weak in comparison to the coveted Reese’s mentioned above. But, in my adulthood, I’ve come to appreciate the goodness packed in that little wrapper. Pair the chocolatey taffy treat with a big beer like Storm King Stout and you’ve got a powerful pairing. Like our Russian Imperial Stout, Tootsie’s got a toasted edge to it. There’s more at play here than just sweetness. The burnt chocolatey undertones of the midgee paired with the roasted malt in our Storm King make for a dark and intriguing tempest of flavor.

HopDevil IPA + Candy Corn

Pairing the most widely available Halloween candy with our most popular beer makes perfect sense. Not only can you track down both of these goodies with ease, but the complementary flavors are a no-brainer. The caramel sweetness evident in both the sugary kernels and the devilish ale meld wonderfully when enjoyed together.

Golden Monkey + Almond Joy

Almond Joy’s got nuts, Monkey’s don’t because, sometimes you feel like a nut, sometimes you don’t! Actually, this pairing has nothing to do with the almonds. It’s the coconut in the candy and the banana notes in the Golden Monkey that make this a joyful duo. Both boast tropical fruit flavors that work well together. (If you aren’t feeling nutty, Mounds is a simple substitute for this pairing suggestion.)

V-Twelve + Sweet Tarts

Pucker up for a brilliant combination of sweet and sour. The fruitiness and sweetness found in our V-Twelve balance perfectly with the aptly named candies.

With these suggestions in mind, I encourage you to load up your wagon, snag some of your kiddos’ candy and Taste Victory!

- K.N.

A Nervous Brewer on Wine Library TV?

Sunday, September 19, 2010 at 8:00pm

 

Victory Co-Founder prepares before his appearance on Wine Library TV with Gary Vaynerchuck.

I’ve watched Gary Vaynerchuk’s Wine Library TV off and on for some time now, in an attempt to build my wine knowledge and maybe score some new flavor discoveries at a discount. I have to admit, the education is not going all that well as my scattered brain is piling wine detail upon detail, losing the proverbial forest for the trees.

But I keep coming back to the “Thundershow” for the show of it. Chock full of passion and wide-eyed exuberance, Gary ‘Vee’ literally tackles wine each day in an effort to wrestle it and it’s mysteries to the ground, for all to enjoy and learn from. His energy and enthusiasm is genuine and bordering on maniacal.
With this in mind, I sat down in his studio/office in New Jersey on Monday, to expose three of our beers to the man that is the online king of wine. Me, nervous?
As you’ll glimpse from the show, Gary represents a unique personality that can focus passion into an intelligent endeavor. A product that folks want to consume. I am not talking about consuming wine. Sure, that is one of the results of his teaching. But his real product is education. And he dishes this valuable stuff out for free.
What young man would take time each day to self produce an educational show that broadcasts free of charge?
The answer is a young man that recognizes opportunity. I realized that the beautiful multi-story wine, beer and spirits emporium that Gary oversees there in Springfield, New Jersey is pretty unique in it’s attention to detail, inventory and merchandising. Momentarily, I had difficulty envisioning the family beer and spirits shop that Gary tells me he grew this out of over the last decade. But, looking at and listening to Gary in person, it is abundantly clear that an entrepreneurial fire burns brightly in him, turning many opportunities that other souls would simply overlook, into chances to excel and set new expectations for the audience he serves. Offering a public service, I truly hope that Gary is getting rich doing this. 
Oops, there I go, cheering for capitalism. Seriously, this guy should be cheered on as he’s taking risks and harming no one.
Cheers,
Bill Covaleski

 

Episode 1:

 

Episode 2:

Discover Festbier: The Heart of Oktoberfest.

Wednesday, September 1, 2010 at 5:35pm

It’s September and that means only one thing for beer lovers: Oktoberfest. And at the heart of Oktoberfest you’ll find a very special beer that will forever be synonymous with the German tradition: Festbier. September also happens to be the time that we launch our version of this fan favorite.

In this video Bill Covaleski of Victory Brewing Company breaks down Festbier 101, it’s orgins, the tastes and best pairings. So if you don’t know what a Märzenbier is or what cheese pairs perfectly with Festbier then stop what your doing and watch this now.

For more info on Festbier just click through to it’s profile page on Victorybeer.com (click here).