Victory Beer Blog

Life in a growing American brewery

Summer Time and the Winning’s Easy

Tuesday, May 1, 2012 at 6:46am

When did May get here? Where did April go? And March, for that matter! The months seem to be whizzing by as we continue to be busy over here. Sometimes we wish time would slow down so we could get more done. But when the speeding of days means that it is now time to drink some Summer Love, we gladly welcome the month of May!

So… Happy May Day and happy Summer Love Ale drinking!

We are incredibly proud of our award-winning seasonal brew. And, as you’ve heard — or read — us say time and time again, we are humbled to have fans like you who drink Summer Love and all of our brands. With that in mind, we wanted to do something special for you and in honor of of the taste of Summer. Here it is, our first-ever Find Your Summer Love Sweepstakes!

Starting today, you’ll begin seeing signage at retailers, restaurants and bars that tell you to “Find Your Summer Love.” We’re making it easy and fun to do just that. You can find your summer love in the form of free goodies that we’ll be mailing out to hundreds of winners all summer long. Simply scan the QR code that you find on the posters and coasters, complete a few pieces of information and you’ll be entered to win. The odds are in your favor. No purchase necessary to win, so what are you waiting for?

Find Your Summer Love today. We at Victory already have. See for yourself…

In Good Company

Friday, August 5, 2011 at 4:32pm

By Bill Covaleski

Nothing makes you feel like more of a winner than appearing on the same page of a magazine as Carlos Ruiz, the Phillies sensational catcher. When the shared page is part of Philadelphia Magazine‘s annual “Best Of Philly” issue, the winning feeling is compounded. According to Philly Mag, our Summer Love Ale scored a home run and belongs in the big leagues alongside Chooch. They dubbed Summer Love the “Best Local Beer” and call it an: “extremely drinkable beer (that) satisfies craft-brew newbies and serious hop-heads alike.”

While we enjoy our win and page placement, we’d also like to take this opportunity to congratulate other great Philly businesses that have been cited as “Best Of.”

Talula’s Garden wins for “Best Cheese Plate.” Former VBC Restaurant General Manager, Aimee Olexy has quietly made a major positive impact on the culinary universe of Philadelphia and we think it’s great to see her ongoing passion for cheese and local cheesemakers recognized.

We have always appreciated Khyber Pass Pub for pioneering craft beer at all stages of it’s storied life. But, with their more serious focus on food (including bacon popcorn), they deservedly got the magazine’s nod for “Best Revival.”

While hometown pride plays a part in our next shout-out, we are elated for countless reasons at seeing Downingtown’s dynamic Mayor, and Penn grad student, Josh Maxwell cited as “Best Young Politician.” Josh could teach the veterans a lesson with his wonderful listening skills and great focus on consensus. Too bad the magazine incorrectly claimed him as Coatesville’s Mayor. We ain’t sharing.

Bloody hell! Is there nothing at which William Reed and Paul Kimport of Standard Tap and Johnny Brenda’s don’t excel? Our pals were noted this year for the Tap’s “Best Bloody Mary.” Congrats, guys, see you Sunday morning!

Pizzeria Stella grabbed “Best Pasta” honors for their summery delight, Rock Shrimp All’Amatriciana. This might explain why Summer Love Ale sales at the pizzeria are killing it right now. The two are delicious together.

Our friends at Oyster House on Sansom Street were duly noted as “Best Power Lunch.” When HopDevil Ale is on their beer engine, as it often is, we look for a best power nap spot after a satisfying lunch there…

As you should know by now, we have been in the ice cream business for close to 10 years, and finally began packaging three flavors this year. But, we have to give it up to the Berley brothers whose outstanding ode to old time goodness, Franklin Fountain, deservedly scored as “Best Ice Cream.” See you guys for Bike Fresh, Bike Local again this September?

We are so pleased that Chef Michael Solomonov put his roots down here in Philly to delight us with Zahav, Xochitl and Percy Street Barbecue (winner of “Best Pies”). Having earned a prestigious James Beard award, recognizing him as the best chef in the Mid-Atlantic region, his Old City flagship, Zahav was named “Best Restaurant To Take Your New York Friends To.” Of course, the only way to keep its ambiance great is assure that no Yankees fans are let in… Hey, they can drink Prima Pils at home too, ya know!

Philly institution McGillin’s Olde Ale House scored as “Best Happy Hour.” Now there’s a nod to tradition and longevity that we can heartily agree with. Well done, Chris and Chris!

“Best Chef” honors landed on North Broad Street this year, on the deserving shoulders of Chef Jeff Michaud of the outstanding Osteria. One might think that it would be hard to get noticed when your boss is the amazing Marc Vetri, but Jeff’s expertise, talent and the incredibly supportive teamwork that the Vetri organization embodies, truly add up to a winning hand for all Philly foodies.

Okay, we can accept being called middle aged at this point in our lives but when our biz pre-dates the “Best Old Restaurant” by a year, do we laugh or cry? We laugh because the honor went to Fork Restaurant where last year’s “Best Chef,” Terence Feury has meshed wonderfully with owner Ellen Yin’s mastery of service and seduction. A real gem of a restaurant, even without draft beer.

In the A-for-effort category, Pinocchio’s Beer Garden To Go grabbed “Best Beer Shop” because these guys remain relentless in keeping their 23 growler-ready taps exciting.

Thanks to all who make Philly great!

Best of Philly Beer Week

Tuesday, June 14, 2011 at 2:24pm

By Bill Covaleski

From June 3 through June 12 Philly played host and witness to an incredible 500 beer events, 94 of which involved Victory Brewing Company. From a brewer’s perspective, you can’t help but anticipate this phenomenon known as Philly Beer Week with both elation and dread. Elation is the easy one to explain, because having a 10 day beer love-fest come to town is so very rewarding as you get to catch up with old friends in the industry while watching new converts come to love craft beer. The dread comes from knowing you’ll have ten days of commitments, robbing you of sleep and precious family contact with such a dramatic cumulative effect, that you can’t help but end up exhausted. Thank God for JB Coffee…

Best Philly Beer Week Revelation:

William Reed and the good folks of Johnny Brenda’s have started roasting their own coffee and man is it delicious. The morning after our Grilling With Victory event there at Johnny Brenda’s, a bag of fresh JB Coffee beans meant rich, roasty revival to us here at Victory the next morning. This was no passing passion of instant gratification based on momentary need. Hailing from a Costa Rican co-op that has been producing since 1959, theses beans are thoroughly roasted for a full, deep flavor that allows hints of berry to shine through. Do yourself a favor and try some.

Best Philly Beer Week Beer:

Brotherly Suds BS2, baby! Call me a Homer but this blend of local talent (Nodding Head, Stoudts, Troegs, Victory and Yards) gives me amplified hope for the future with its unique spin on lager brewing. With a malt bill formulated by myself and John Trogner (Troegs) and an assertive hopping created by Gordon Grubb (Nodding Head) and Tom Kehoe (Yards), this glorious alchemy was orchestrated by Brett Kinzer (Stoudts) who applied the Schmidt’s yeast and carefully controlled fermentation. The results are a golden lager that seduces your nose with floral American hops that never let up long past the sip. So happy to work with these Brothers!

Best Philly Beer Week Event:

And it wasn’t the beer… Our The Chef, The Brewer & The Farmer dinner at Fork Restaurant demonstrated so much creativity, skill and passion on the part of Chef Terence Feury and Green Meadow-man Ian Brendle that nothing else could top it. From Chef’s wide ranging menu that flowed seamlessly from red lentil soup to Capon Boudin Blanc, to Ian’s real-life stories of 28 years of sustaining crazy botanicals like Kaffir lime trees and cardamom plants in his Lancaster County greenhouses with waste fryer oil for heating fuel, the delicious results were enthusiastically enjoyed by 92 guests.

What began as an odd notion this past February evolved into a delectable evening as Chef Terence took creative license and infused four Victory beers with Green Meadow goods to bring the already delicious beers in closer harmony with the dishes he envisioned. The results were glorious. Victory Lager received fresh cardamom leaves to connect with a Red Lentil Shrimp soup that also featured lemongrass and ginger. Victory Festbier took on new dimensions next to the Capon Boudin Blanc with pepperonata and Peruvian yellow chili pepper aioli with its addition of fresh, sweet marjoram. Seared Pocono Trout was enlivened with curried remoulade and pickled serrano peppers and floral Headwaters Pale Ale infused with Kaffir lime leaves. Finally, the densely delicious, locally produced Fat Cat Cheese was lifted by the effervescent Golden Monkey that received a dash of harmonious Vietnamese coriander.

None of these delicious combinations came off as heavy-handed or contrived, due in part to the initial test session that Chef, Ian and myself conducted here in the Victory kitchen in March. But ultimately, the success was due to the intense vision Chef has for flavor combinations and the absolute willingness of Chef, Brewer and Farmer to collaborate openly and sincerely. Just ask anyone fortunate enough to have attended.

Best Philly Beer Week Vision Of The Future:

Philly Beer Week keeps evolving due to the creativity that exists among Philly’s passionate beer professionals, who embrace the opportunity to entertain a supportive local audience. But let’s pause and ponder that audience for a second. How does it keep on growing? The answer is youth. Nowhere was the vitality of craft beer and bright hope for its future more boldly displayed during Philly Beer Week than City Tap House on Thursday night, when 35 Victory drafts were pouring for a packed house. The average age of the crowd was probably 26, and those beer fans drained two kegs of Summer Love and one of Golden Monkey before the old guys like me headed home. Awesome performance, all.

Funniest Philly Beer Week Chuckle:

As previously stated, creativity keeps Philly Beer Week ‘young’ and exciting, year after year. Never short on humor, our pal Scoats of Hop Angel Brauhaus and Grey Lodge Public House fame pulled off a “The Sound Of Lagers” karaoke event, replete with members of the featured brewery, Stoudts, family pasted into The Sound Of Music movie poster as the “Von Stoudt Family Singers.” Check it out. I was able to share a few beers with Ed and Carol Stoudt, who were dutifully carrying their bags with lederhosen for Ed and dirndl for Carol at Percy Street BBQ last Tuesday and they were very much looking forward to the event. You gotta laugh, or might just cry, in this business.

Most Impressive Philly Beer Week Accomplishment:

The venerable Four Seasons Hotel has been enthusiastically participating in Philly Beer Week for some 4 years now, executing some of the highest quality beer dinners of each year. This year they made the bold move to ‘take it outside,’ bringing Chef Rafael Gonzalez to the grill to create mouth-watering treats like Lancaster Honey-Glazed Organic Chicken Wings and the soon-to-be-famous Philly Beef Slider which featured a slice of Taylor Pork Roll and grilled onions atop a cheeseburger slider, all within the shady sanctuary of the spacious outdoor courtyard. But wait, there’s more. More, as in delicious beer thanks to the planning and coordination of the Greater Philadelphia Tourism and Marketing Corporation, who lent their ‘With Love’ moniker to the beer garden and lined up great local breweries, starting things off with us at Victory. Officially, our June 6 event at the With Love Beer Garden was the debut of Summer Love Ale for 2011. As this brand sets out to prove, there are many reasons to love Philly in the summertime, and Four Seasons’ beer garden proved that point with style and energy.

Best Aesthetic Improvement For Philly Beer Week:

I noted that a Victory neon had replaced the PBC one at The Khyber Pass Pub, a long, long-standing supporter and promoter of craft beers. I’m not sure if it was the colors, but it just seemed to play better with the others there.

Finally Revealed! The All New Philadelphia Summer Love Ale.

Friday, May 28, 2010 at 1:48pm

We’re very excited and extremely proud to announce the launch of Summer Love Ale, a new craft beer from Victory Brewing Company and With Love, Philadelphia XOXO.

The golden brew will debut in Philadelphia on June 4th, 2010 just in time for Philly Beer Week before rolling out to bars and restaurants across the country later this summer.

Brewed locally at the Victory Brewery in Chester County, the Summer Love Ale is a golden ale made with pale malts, German hops and Brandywine River water. This specific style of beer was chosen because it has a broad appeal and will be accessible for casual beer drinkers, but will still retain exciting hop notes.

The brew has a vibrant and refreshing pale color derived from its lean and refreshing malt body. And the initially floral aroma of hops segues into a well integrated, refreshing hop dryness of European heritage.

- UwishUnu.com post

We’re already starting to see some great buzz about this beer:

If you’re a General Manager, Owner or Bar Manager who doesn’t want to miss out on serving our limited edition Philadelphia Summer Love Ale please fill out this form (here). Very limited amount that’s already going fast.